With full 3D imaging, you can walk around the creature, watch it move and get up close to it. Try searching for a hedgehog on your smartphone, scroll down and click the ‘View in 3D’ button in the ‘Meet a life-sized hedgehog up close’ and you can instantly view one of these creatures right on your kitchen table. Unsurprisingly, Google is one of the leaders in the mass adoption of augmented reality and you can ‘meet’ the results of your search inquiries by placing a 3D digital object in your own environment. The technology is being used for a number of applications from retail, manufacturing, construction and design as well as being useful for education. Once ‘spotted’ the AR technology displayed these creatures romping through towns, homes and public buildings live on-screen. Launched in 2016, the design of the game enabled players to ‘track’, ‘chase’ and ‘see’ characters from the Pokemon franchise using their smartphone. Probably the most common example of AR as an app/game is the global phenomenon of Pokemon GO. A blend of digital imaging and real-life, augmented reality can be a much more interactive and immersive experience than virtual reality.
You can see the technology in action in loads of applications including those weird filters you get on Snapchat or FaceTime when you can overlay the image of cat’s face on your own. The results are the same and AR overlays a digital image on top of your real-world view.
Augmented reality allows digital content to be overlaid on top of the real-world. This can be received as an image on your phone or through using a secondary headset unit like Google Glasses or Microsoft HoloLens. VR, or Virtual Reality is a completely immersive kind of experience where users are transported out of their existing environment through the use of a headset into a different landscape.īy shutting out the physical world, VR can offer a total escape into a fantasy realm.īy contrast, AR (or, ‘Augmented Reality’) simply enhances the surroundings of the user by adding digital elements to a live camera view. We’ve all probably heard of AR and VR but do you know what the difference between these two technologies actually is?
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